Main Article Content
The automotive industry includes all design, development, manufacture and selling accessories for motorised means of transportation. Iran is among the world’s 20 largest automotive manufacturers and is in the number one position in the Middle East. Iran Khodro is the largest and most important car manufacturer in Iran and the Middle East, which was founded in 1341. It produces a variety of light and heavy vehicles in collaboration with foreign partners or alone. The aim of this study is investigating and analysing the internal and external environment of automobile manufacturing industry in Iran emphasising on Iran Khodro automobile manufacturing company. For the purpose of this study, the accumulated data of Iran Khodro automobile manufacturing company were analysed and the most important strengths and weaknesses point were compiled and presented in the aspect of internal environment and opportunities and threats in the aspect of external environment.
Keywords: Strategy, strategic planning, environmental analysis, weakness, strengths, Iran Khodro.
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