Economic metaphors in business English
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Abstract
Our theoretical framework is based on Lakoff and Johnson`s theory of conceptual metaphors which doesn`t view metaphors as means of adorning language. Metaphors are not related to the aesthetic function of language, They are rather connected to our conceptual system. We embrace Lakoff`s idea that metaphors do not occur primarily in language, but in thought, that metaphors belong to conceptual and social-cultural phenomena, rather than to the linguistic phenomenon. From Lakoff`s classification of metaphors we believe that structural metaphors and orientational metaphors pertain to the business English genre. We also aim to analyse the means by which these conceptual categories are obtained: verbs, idioms, pre- and post-modifiers, as well as the cases in which morphological changes entail metaphorical meaning.
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