Money and money-related metaphors in business English
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Published
Feb 13, 2017
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Abstract
The paper deals with the metaphorical aspect of business and economic texts with special focus on money metaphors. According to cognitive linguistic approach metaphors are clustered in different conceptual categories. The paper is structured around Conceptual Metaphor Theory and it analyses the mapping and conceptualisation of money metaphors by means of cognitive linguistic categories: money is liquid, money is solid. Out of the business metaphors we selected the money and money-related ones. We also analyse the means by which these categories are obtained: verbs, idioms, pre- and post-modifiers, etc.
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