Corporate identity in interior design
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Feb 19, 2016
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Abstract
In today’s capitalist world, a well-established corporate identity may be accepted as a significant contributor to corporate success. Corporations are engaging in the process of redesigning their corporate identities to establish a sustainable relationship with the customers. Corporations may use different elements to reflect their corporate identities in a desired manner to their customers and interior design is one of those elements commonly used. Interior design of corporate spaces is the visual face of corporations and also a visual communication ground with the customer. In this framework, aim of this paper is to explore the interior design applications on a specific private bank branch example in Turkey as a case study to emphasize the importance of interior design in creating corporate identity. It presents an interdisciplinary study both in graphic and interior design disciplines. The conclusion of this paper contributes to the investigations regarding the impact of interior design for desired customer perception.
Keywords: interior design, corporate identity, customer perception, banks
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References
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Unpublished PhD thesis. Glasgow, UK: University of Strathclyde.
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Corporate Identity Studies. Working Paper. 1998/5.
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Ramanantsoa, B. (1989). Histoire et Identite de l'entreprise, Revue Francaise de Gestion,Janvier/Fevrier. 107-11.
Selame, E. and Selame, J. (1975). Developing a Corporate Identity: How to Stand Out in the Crowd. New York: NY.
Solomon, M.R. (1996). Consumer Behavior: Buying, Having and Being, Englewood Cliffs. New Jersey: Prentice Hall.
Van den Bosch, A. and Elving W. (2006). How Corporate Visual Identity Supports Reputation. Corporate Communications: An International Journal, 100(2), 108-116.
Van Rekom, J. (1992). Corporate Identity, Obtwikkeling Van Concept en Meetinstrument.
Van Riel, C.B.M. (1995). Principles of Corporate Communication. Hemel Hempstead, UK: Prentice-Hall.
Van Riel, C. (1997). Research in Corporate Communication – An Overview of an Emerging Field. Management Communication Quarterly, 1(2), 288– 309.
Van Heerden, C.H. and Puth, G. (1995). Factors that Determine the Corporate Image of South African Banking Institutions: An Exploratory Investigation, International Journal of Bank Marketing, 13(3), 12-17.
Wiedmann, K.P. (1988). Corporate Identity als Unternehmensstrategie, Wist., 5, 23- 42.
Albert, S. and Whetten, D. (1985). Organizational Identity, Research in Organizational Behavior, 7, 163-195.
Altman, I. and Chemers, M. (1980). Culture and Environment. Wadsworth: Cambridge.
Ak, M. 1998. Markalarda Kurumsal Kimlik ve Imaj. Istanbul.
Balmer, J.M.T. (1994). The BBC's Corporate Identity: Myth, Paradox and Reality, Journal of General Management 19(3), 33-47.
Balmer, J.M.T. (1995a). Corporate Identity: The Power and The Paradox, Design Management. Winter, 39-44.
Balmer, J.M.T. (1996). The Nature of Corporate Identity: An Explanatory Study Undertaken within BBC Scotland.
Unpublished PhD thesis. Glasgow, UK: University of Strathclyde.
Balmer, J., & Soenen, G. (1998). A New Approach to Corporate Identity Management, International Centre for
Corporate Identity Studies. Working Paper. 1998/5.
Bernstein, D. (1986). Company Image & Reality: A Critique of Corporate Communications. Eastbourne, UK: Holt, Rinehart and Wineston.
Billings, W. (1990). Effects of Store Atmosphere on Shopping Behavior. Honors Projects. Paper 16.
Birkight, K., & Stadler, M.M. (1980). Corporate Identity. Grundlagen, Funktionen, Fallspielen (ed.). Verlag Moderne Industrie: Landsberg an Lech.
Blauw, E. (1989). Het Corporate Image, Beeldvorming Van de Mest Complexe Managementuraagstukken, Amsterdam: De Viergang.
Carter, D.E. (1982). Designing Corporate Identity Programs for Small Corporations. Art Direction Company. New York: NY.
Chajet, C. (1989). The Making of a New Corporate Image, The Journal of Business.
Chang, W. and Lin X. (2010). The Impact of Color Traits on Corporate Branding, American Marketing Association.
Dodds, W.B., K.B. Monroe and D. Grewal. (1999). Effects of Price, Brand and Store Information on Buyers’ Product Evaluation, J. Market. Res., 28, 307-319.
Dowling, G. (2001). Creating Corporate Reputations. New York: Oxford University Press.
Gagliardi, P. (1991). Symbols and Artifacts. New York.
Garanti Annual Report. (2011), www.garanti.com.tr (accessed July 10, 2012)
Goodman, M. (1998). Corporate Communications for Executives. State University of New York: New York.
Greenland, S. and McGoldrick P. (2000). Measuring the Atmospheric Impact on Customers. London Metropolitan University.
Grunig, J.E. (1993). Image and Substance: From Symbolic to Behavioural Relationships, Public Relations Review, 19(2), 121-39.
Hebert, N. (1987). L'enterprise et Son Image: La Publicite Institutionelle: Pourquoi, Comment? Paris: Dunod.
Ind, N. (1990). The Corporate Image Strategies for Effective Identity Programmes. London: Kogan Page.
Ivanauskine, N., Auruskeviciene V., Skudiene V. and Nedzinkas, S. (2012). Customer Perceptions of Value: Case of Retail Banking. Organizations and Markets in Emerging Economies. 3.
Jackson, P. (1987). Corporate Communication for Managers. London: Pitman. Janonis, V., Dovaliene A. and Virvilaite, R. 2007. Relationship of Brand Identity and Image. Kauno Technology University.
Khalifa, A. S. (2004). Customer Value: a Review of Recent Literature and an Integrative Configuration. Management Decision, 42, 645-666.
Kotler, P. (1973). Atmosphere as a Marketing Tool. Journal of Retailing, 49, 48- 64.
Larcon, J.P., & Reitter, R. (1979). Structures de Pouvoir et Identite de I'Entreprise. Paris: Editions Nathan.
Margulies, W. (1977). Make the most of your corporate identity. Harvard Business Review, July-August, 66-72.
Mehrabian, A. and Russell J. (1974). An Approach to Environmental Psychology. Cambridge: MIT Press.
Olins, W. (1978). The Corporate Personality: An Inquity into the Nature of Corporate Idenitiy. London: Thames and Hudson.
Olins, W. (1990). Corporate Identity: Making Business Strategy Visible Through Design. Harvard Business School Press.
Oylum, N. (2010). Marka – İç Mekan İlişkisinin Tüketim Kavramı Çerçevesinde Değerlendirilmesi. İstanbul: İstanbul Ticaret Üniversitesi.
Perry, A., & Wisnom D. (2003). Before the Brand: Creating the Unique DNA of an enduring Brand Identity. New York.
Pilditch, J. (1970). Communication by Design: A Study in Corporate Identity. Maidenhead, UK: McGraw-Hill.
Ramanantsoa, B. (1989). Histoire et Identite de l'entreprise, Revue Francaise de Gestion,Janvier/Fevrier. 107-11.
Selame, E. and Selame, J. (1975). Developing a Corporate Identity: How to Stand Out in the Crowd. New York: NY.
Solomon, M.R. (1996). Consumer Behavior: Buying, Having and Being, Englewood Cliffs. New Jersey: Prentice Hall.
Van den Bosch, A. and Elving W. (2006). How Corporate Visual Identity Supports Reputation. Corporate Communications: An International Journal, 100(2), 108-116.
Van Rekom, J. (1992). Corporate Identity, Obtwikkeling Van Concept en Meetinstrument.
Van Riel, C.B.M. (1995). Principles of Corporate Communication. Hemel Hempstead, UK: Prentice-Hall.
Van Riel, C. (1997). Research in Corporate Communication – An Overview of an Emerging Field. Management Communication Quarterly, 1(2), 288– 309.
Van Heerden, C.H. and Puth, G. (1995). Factors that Determine the Corporate Image of South African Banking Institutions: An Exploratory Investigation, International Journal of Bank Marketing, 13(3), 12-17.
Wiedmann, K.P. (1988). Corporate Identity als Unternehmensstrategie, Wist., 5, 23- 42.