“Business meets Arts” strategy in business education: RISEBA case
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Abstract
The purpose of this research paper is to prove the viability of “Business meets Arts” strategy in training and assessing transferable skills in business education. A longitudinal research over a 2-year timeframe including an analysis of focus groups, interviews, descriptive research in transferrable skills subjects for the participants coincided with a theoretical analysis of art-based approaches. Major findings demonstrate “Business meets Arts” strategy having a great impact on transferrable skill training and application, ascertained by study participants, professors and peers. Continuous involvement in arts based projects helps students achieve an understanding of real-life application of the in-class material. Research limitations - small number of research subjects, compared to the overall number of students; a rather small period over which the concept has existed and been employed. Future researches can encompass a longer period, higher number of research participants and a third party such as potential employers. In practice, research findings can be used to motivate education personnel to participate in Business meets Arts projects and incorporate them in their study courses. The research can also boost the image of the institution and establish a competitive edge for employing “Business Meets Arts” strategy in the education process. The current research paper addresses the viability of the strategy, which has not been analysed in practice, therefore would be interesting to the management as well as to potential employers ascertaining a higher professional value of the institution graduates. Keywords: Business meets art; innovate vs. conventional approach; transferrable skills; business education; cross-cultural; cross-functional.
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How to Cite
MALESKO, Jelena; TJURDJU, Olga.
“Business meets Arts” strategy in business education: RISEBA case.
New Trends and Issues Proceedings on Humanities and Social Sciences, [S.l.], v. 2, n. 4, jan. 2017.
ISSN 2421-8030.
Available at: <http://sproc.org/ojs/index.php/pntsbs/article/view/1145>. Date accessed: 14 july 2017.
Section
Articles
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References
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Interview with Irina Sennikova, head of RISEBA University.
StValentines Party – “United colours of Valentine” video https://www.youtube.com/watch?v=V0YUMkiK91o
“’GREAT BRIT IN RIGA HISTORY’’ video - https://www.youtube.com/watch?v=Srl7F5RVUTw
Project 3 “’GREAT BRIT IN TODAY LATVIA” video - https://www.youtube.com/watch?v=eigN6eQxoBY
Black” Valentine Party, video -https://www.youtube.com/watch?v=Q5ndUBOTtYM
Dale, E., (1969). Audio-visual methods in teaching, 3rd edition, Holt, Rinehart &Winston, New York, p.108.
Lowe, S.S., (2000). Creating community: Art for community development, Journal of Contemporary Ethnography, 29(3), pp. 357–386.
Schiuma, G., (2012). The Value of arts for business, Cambridge University Press.
South, G., (2009). Mapping Arts-Based Initiatives, The value of arts based initiatives, Arts&Business, London.
Stern, M.J. & Seifert, S.C. (2000). Cultural Participation and Communities: The Role of Individual and Neighborhood Effects, Philadeliphia: University of Pennsylvania School of Social Work.
Senge, P., (1994). The Fifth Discipline Fieldbook: Strategies and Tools for Building a Learning Organization, 1st edition, Crown Business.
Wali, A., Severson, R. & Longoni, M. (2002). Informal arts: finding cohesion, capacity and other cultural benefits in unexpected places, Chicago, Illinois: Columbia College, Chicago Center for Arts Policy.
Interview with Irina Sennikova, head of RISEBA University.
StValentines Party – “United colours of Valentine” video https://www.youtube.com/watch?v=V0YUMkiK91o
“’GREAT BRIT IN RIGA HISTORY’’ video - https://www.youtube.com/watch?v=Srl7F5RVUTw
Project 3 “’GREAT BRIT IN TODAY LATVIA” video - https://www.youtube.com/watch?v=eigN6eQxoBY
Black” Valentine Party, video -https://www.youtube.com/watch?v=Q5ndUBOTtYM