A comprehensive analysis on the adaption of Big Data in e-commerce: Overview of small to midsized enterprises-smes in Australia

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Ergun Gide
Shakir Karim


Big Data contains every part of aspects of existence, as well as personal actions, disciplines and corporations. Big Data promises to make the world more demanding and helps to take the prompt decisions not only on the basis of limited knowledge of expertise but also on the huge quantity of data from the realism. The gathering, exercise, distribution and networking of Big Data associates economic, legal, social, ethical and political issues may result possible positive and negative results. This report provides a primary analysis of economic, legal, social, ethical and political issues in e-commerce contents-SMEs in Australia that are relevant to the consequences formed by Big Data. Identifying the subjects can help in an improved and clear perceptive of extents for prospective development and advance within the Big Data industry and support e-commerce sector of Australia. This paper mainly has used secondary research method to provide an extensive investigation of the positive and negative consequences of issues relevant to Big Data, the architects of the consequences and those exaggerated by the consequences. The secondary study is subject to journal articles, reports, media articles, corporation based documents and other appropriate information. The study found that Big Data and e-commerce are steadily transforming the way businesses to be conducted and changing the small to midsized enterprises in Australia. Big Data and e-commerce can provide quicker and trustworthy services to the potential and happy clients. They not only can develop new competitive advantages, also can improve relationships with customers and make better the economy by increasing effectiveness and behind the small to mid-sized new business models and innovation.

Keywords: big data, economic, ethical and political ıssues, e-commerce, small to midsized enterprise-smes.


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How to Cite
Gide, E., & Karim, S. (2017). A comprehensive analysis on the adaption of Big Data in e-commerce: Overview of small to midsized enterprises-smes in Australia. Global Journal of Computer Sciences: Theory and Research, 6(2), 54-67. https://doi.org/10.18844/gjcs.v6i2.1476


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