Topical issues of increasing the share of domestic television content in the media market of Kazakhstan

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Rauan Sabitov

Abstract

Considering the historical, social and territorial peculiarities of Kazakhstan, television is still the most popular media. News and entertainment telecasts, programmes of art, social, political, business, intellectual, children’s and educational genres, television series, films, shows of foreign and domestic production are broadcast.Numerous theories and concepts of journalism reflect the features of the existence of modern society and the multifacetedness of scientific approaches to the analysis of TV content issues. The paper is devoted to topical issues of increasing the share of domestic television content in the modern media market of Kazakhstan. The importance of the creation of competitive domestic tele products for the attraction of a viewership and potential advertisers is noted. The tendencies of increasing the volume of the state information order for the development of the domestic television industry are analysed and the author gives a number of recommendations.
Keywords: Media market, domestic television content, advertising market, state information order.

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