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The objective of this paper is to test the relation between the logistics information quality (LIQ) and logistics information system (LIS) use behaviour among logisticians of the automotive and aerospace industries in Morocco. We developed a theoretical model based on literature review and performed a survey of 15 logisticians from six different companies. Finally, we made an exploratory quantitative analysis on the basis of the first data collect, principal component analysis – using SPSS. Confirmatory factor analysis was done using AMOS. The obtained results indicate that LIQ occupies a central and dominating place in the Moroccan context. Also, this variable directly determines LIS use among logisticians. The research also establishes a theoretical contribution and a practical one. Managers in the logistics & IT department in the Moroccan automotive and aerospace industries can utilise our new model to undertake managerial actions and increase the level of LIS use, by improving the LIQ.
Keywords: Logistics Information Systems (LIS), Logistics Information Quality (LIQ), Structural Equations Modelling, LIS Use, automotive industry, aerospace industry;
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