Determination of Consumers’ Liquid Choices, Consumption Frequencies and Habits

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Gulperi Demir

Abstract

This study aimed to determine consumers’ liquid choices, their consumption frequencies and habits. The study was conducted on 332 individuals aged between 16 and 30 (mean age: 20.7 ± 3.1 years). The most important factors that affect consumers’ liquid choices are tastiness (74.7%), easy accessibility (71.4%) and being a continuously consumed beverage (69.3%), respectively. Of the participants, 78.0% consumed liquids at meals, 66.3% of them started the day with a drink, 65.4% controlled alcohol content in energy drinks, 62.3% consumed water while eating, 50.0% consumed water in the recommended amount and 46.7% paid attention to the warning statement when purchasing energy drinks. The liquids that participants consumed over the percentage consumption score were as follows: water (119.3%), tea (114%), ayran (83.7%), coffee (77.7%), fruit juice (66.9%), soda (65.8%) and milk (64.2%). It is thought that especially young consumers need to be informed about the healthy liquid choices and consumption habits.


 


Keywords: Liquid choice, consumer, consumption frequency, habits.

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