Perceived learning effectiveness of a course Facebook page: teacher-led versus student-led approach

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Tugba Orten Tugrul

Abstract

This research aims to compare the perceived effectiveness of teacher -led and student-led content management approaches embraced in a course Facebook page designed to enhance traditional classroom learning. Eighty-five undergraduate marketing course students voluntarily completed a questionnaire composed of two parts; a depiction of a course Facebook page where both teacher and students can share instructional contents, and questions about perceived learning effectiveness. The findings indicate that students have more favorable evaluations of a student-led approach in sharing instructional contents on a course Facebook Page than a teacher-led approach.  Additionally, it is shown that instructional contents posted by both teacher and students enhance the overall learning effectiveness of a course Facebook page incorporated into a traditional classroom teaching. Keywords:   Social Media; Facebook; learning effectiveness; content management

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TUGRUL, Tugba Orten. Perceived learning effectiveness of a course Facebook page: teacher-led versus student-led approach. World Journal on Educational Technology: Current Issues, [S.l.], v. 9, n. 1, p. 35-39, jan. 2017. ISSN 1309-0348. Available at: <http://sproc.org/ojs/index.php/wjet/article/view/1029>. Date accessed: 02 dec. 2017. doi: https://doi.org/10.18844/wjet.v9i1.1029.
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References

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