Analyzing the value of brand in terms of visual imagery
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Abstract
Today’s mankind living in the world surrounded with signs, imagery, shapes and symbols and as tells his views, ideas by use of those signs. Imagery are created signs which are representing things that were shown. As Lepert (2009) “The imagery are not mined like ore; they are constructed for the purpose of performing some function within a given sociocultural matrix. As Berger (2010) “An imagery is a sight which has been recreated or reproduced”.
Advertising imagery are produced to sell and to increase sales as providing to desire of objects. Such that imagery plays as an important role that determine of status. Buying a specific product means, gaing a specific status. As Leppert (2009), “Imagery urges what sort of bodies to have and to desire or to build (even the seeming natural “given” of our fleshly frames is terrain for future construction); it influences our sense of self, our belief systems, our individuality, and our status as social beings; it encourages what clothes to wear or car to drive, which political party to vote for, and so forth”. Meanwhile imagery have power to make changes in the value of a brand. Imagery (commercials, advertising, logos, photographs, showcases, etc.) has an effect in the value of brands. Through visual imagery it can be told the quality, goodness, badness, reliablity, cheapness, expensiveness, etc. of the brand. In this paper visual imagery will be examined and anlyzed of impact to brands quality.
Keywords: İmagery, Visual imagery, Semiotic, Sign, Brand.
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